Martin Remmelgas, 11B All Adverts are Dishonest.

All Adverts are Dishonest. They do not Give Us a True Picture of a Product.

 

We have all seen advertisements of products that magically grow your hair back or eau de toilette, which suddenly makes every woman in the world crave for you. I would like to ask, if any of those advertisements are actually true?

I think that none of today's adverts actually give you the full truth. It would be very bad advertising tactics, when you are trying to sell your product and then say that it has a few flaws and you would not personally use it. That would not tempt people to buy those products and therefore advertising companies all over the world try to paint their products in bright colors.

The second reason why people try to touch up their products is, that the competition in some areas, where products have similar effects is really tough, for instance washing-powders and other cleaning products. It would be hard to compete with others without making your goods sound better than they really are.

In today's society some people think that it is perfectly okay to lie to costumers just to elevate profits, but I strongly disagree and as far as I know I am not the only one who disagrees. False advertising is illegal in Estonia and therefore advertising companies are very careful not to say something that could be proved otherwise, for example instead of saying "We are the best out there", it is said in advertisements that they are one of the best, because it would be easy to prove that they are not the best, however, you can't prove that they are not "one of the best", because of the possible different explanations of the term.

I am not saying I enjoy commercials or advertisements, but if I did, I would say that I enjoy simple commercials, which sometimes have very little to do with the product itself. I hate commercials that repeat the products name annoyingly.

In conclusion I would like to say that the more accurate the advertisements are the better they seem to me and using vague phrases does not appeal to me at all. This might be off-topic, but I like to call commercials, which look fake and flawed "polish commercials".